Fashion community is something that fascinates me. I follow Elin Kling, Garance Dore, Style.com and its bloggers. And what unites these blogs is the ability of fashion and photography to transform a moment making it timeless.
Many fashion companies have blogs already. Blogging is becoming an essential platform of sharing day-to-day activities and news with readers aka potential customers. Sharing behind the scenes, introducing customers to people behind a brand, blog creates a more personable experience for the customer.
Holt Renfrew being a leader in luxury retail in Canada has launched its first blog, Holt’s Muse. From fashion to beauty, Muse is all about the latest trends and events. The blog is very fresh. What I found interesting is the section of Holts buyer sharing her buying trip experience and a little sneak peak into SS’12, Head office employees showing how to wear Equipment blouse 5 different ways.
The blog has a lot of potential and hopefully we will see each city with its own section. Holts definitely has a lot to talk about!
Looking forward to reading you, MUSE.